Dynamic CRM Design
This series of emails wanted to deliver dynamic content via personalized email streams. This was achieved by designing modules which can be assembled depending on patient profiles.
Year-round Emails
Patient Services Adherence Stream
This email stream was created to encourage patient confidence in the treatment through communication about patient expectations, onboarding and adherence support. Layout for the emails was designed like a storyboard with each email's hero image reflecting the patient point in the journey as well as reinforcing the topic of that email. Modules are used to help breakdown complex information and reinforce brand identity.
